I‘m UI/UX and Graphic Designer with a passion for storytelling, character art, and creating meaningful digital experiences. My work combines functionality and creativity, with a strong focus on user-centered design and engaging visual identities.

I hold a Master’s degree in Visual and Experience Design from the University of Europe for Applied Sciences in Potsdam and I am currently based in Berlin.

Professional Experience

• PEER Studios, Berlin – Most recently, I worked on social media strategy and content design, creating posts and campaigns across Instagram, TikTok, and LinkedIn. I also designed branded content for clients, supported community engagement, and contributed to video production and creative direction.

• Noon.com – At Noon, I thrived as part of the creative team, developing impactful ads and digital campaigns for major brands like Samsung, LG, PlayStation, Intel, and Umbro. I gained hands-on experience in content design and brand-driven storytelling within a fast-paced e-commerce environment.

• Shababco, Egypt – Earlier in my career, I worked on event branding and social media campaigns at Volume 6, Arkan Plaza, with WE Telecom as the main sponsor. My role included designing print materials for the event space and ensuring cohesive brand presence both online and offline.

Beyond professional work, I create experimental 2D and 3D art and character designs inspired by cultures from around the world. I’ve developed numerous original characters and conceptual artworks ,often exploring post-apocalyptic themes ,where I experiment with atmosphere, texture, and realism.

At my core, I see design as a tool for connection and impact ,whether it’s crafting intuitive interfaces, shaping strong brand identities, or building stories and worlds that resonate with people everywhere.